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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Director of Sales for @ klout. Jennifer Aaker. Amber Buhl.

Twitter 279
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Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

image via Hubspot. Or is it more the business that’s looking to connect, is looking to advertise, that’s looking to post jobs and recruit? Eric : So, some good stuff there, and I’ll be curious to get our listeners’ thoughts in the comments whenever we publish this on the blog. Eric : Yeah.

LinkedIn 114
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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. Find Them Via Twitter [TOOL] by The Daily SEO Blog.

Tools 203
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media (and Beyond): Small Business. Social Media: Measurement and ROI.

Marketing 279
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

Twitter 196