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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Simply defined, psychographic characteristics are the collision of psychology and advertising, formally “attitudes, opinions, and personality traits.”

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Know Your Audience.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

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How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Google Plus Strategy, News and Commentary.

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