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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Click To Tweet.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? So, they stick with the feed placements and drive up costs.