Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Having a large audience is important in the advertising world. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. You advertise TO an audience.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post.

comScore 156

comScore Review Klout Marketing 156