Convince & Convert

FEBRUARY 28, 2012

Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot. In essence, consumers are tuning out traditional, interruption-based marketing methods, and choosing when and where to interact with brands. The job of a marketer is to produce results that impact the bottom line.

CPM 137

CPM Compete Marketing Hubspot 137

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media / Social Networking. Marketingeasy ). In the U.S.,

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media / Social Networking. Marketingeasy ). In the U.S.,

Statistics 198

Statistics Social Media B2B Marketing 198