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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52
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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

CPA 100
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. Test Keyword Lists. Ad Testing.

CPA 99
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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. This increase in political spend will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram.

Campaign 101
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Blogging And Podcasting As A Business Model

Twist Image

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. Advertising supported (direct). The content is freely distributed, but it is packaged with advertising. What do the revenue models look like?

CPA 108