Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Increase Conversions by Keeping Your Digital and Social Media Promises.

Conversation 113

Conversation Tips Twitter ROI 113

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for.

Metrics 107

Metrics Examples Marketing HootSuite 107

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

Conversation 108

Conversation Findability ROI Advertising 108

Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Conversions In 2024, conversions (purchases, signups, etc.)

Metrics 52

Metrics Influencer Sentiment ROI 52

Buffer Social

NOVEMBER 20, 2016

From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. Proven marketing tactics to help improve social media ROI. Key Takeaway for Marketers Looking to Demonstrate the ROI of Social Media. Don’t expect a conversion right away.

ROI 96

ROI Social Media How To Authentication 96

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new direction came from auditing the online conversations about learning languages. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Social Media Advertising.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1. Think long-term.

Advertising 111

Advertising Tips Facebook Campaign 111

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

ROI 78

ROI Strategy How To Marketing 78

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106

ROI Social Media Foursquare Consultant 106

Twist Image

JANUARY 22, 2011

The conversations around the ROI in Social Media have increased. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions.

Advertising 108

Advertising Social Media Repository Press Release 108

agora pulse

AUGUST 6, 2020

Reporting on social media ROI. Reaching specific return on investment (ROI) goals. To your to-do list, you’ll have to add extra tasks like: Identifying marketing and advertising goals. Experience with social media advertising. The company holds you solely responsible for unreasonable ROI goals. Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Janrain , a free guide to improve your conversion rates and your data quality.

Advertising 130

Advertising Marketing How To Education 130

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. This has opened up new possibilities for brands looking to harness the power of social media advertising. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Pixlee

DECEMBER 14, 2018

How Marketers generate huge ROI from UGC Inspiration Galleries. These Inspiration galleries, tuned to certain looks or products, drive customers to a curated buying experience, doubling conversion rates for browsing customers and leading to at least a 6% increase in order size across the board.

Conversation 45

Conversation UGC Retail Marketing 45

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. You will then be able to tap into conversations online. They do this without any thought of reward.

Brands 128

Brands ROI UGC Authentication 128

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates. Here are six ways bloggers can become more attractive to advertisers. Get Advertisers Involved.

Advertising 46

Advertising CPM Adsense Metrics 46

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year.

Template 167

Template Templates Trends Content 167

Convince & Convert

JULY 17, 2017

ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7 Marketers are spending record amounts of money on social advertising. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent in 2016. This means 68.4

Marketing 158

Marketing Software ROI Comparison 158

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The only link to their site is a link on their info tab.

ROI 100

ROI CPA Campaign Buy 100

Harp Interactive

MAY 18, 2010

The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

Cost 226

Cost Hubspot Marketing ROI 226

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Social Media Strategies Summit

FEBRUARY 18, 2021

Instagram chats have multiple themes that you can set for each conversation. Social media has emerged as a platform where consumers voice their concerns, share their experiences with brands, and directly have conversations with a brand. The last trend on this list is the rise of conversational marketing on social media.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Includes experts tips for proving ROI. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Jon Loomer

OCTOBER 23, 2019

Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Navigating Ongoing Complexities.

Instagram 150

Instagram Tips Upcoming Advertising 150

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Many marketers fixate their advertising efforts on Instagram and Facebook. When evaluating whether or not to advertise on a platform, take these factors into consideration: Are your competitors advertising there?

CPM 148

CPM CPA ROI Campaign 148