Social Media Strategery

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A Partial Reading List for PR Students

Social Media Strategery

If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Read Olivier’s blog and book. Say please and thank you.

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Time for a Change

Social Media Strategery

Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I Summit ).

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What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

One of the things that I have consistently noticed in my five years as a government communications consultant is that our new hires who come from the corporate world go through an adjustment period upon first supporting a government client. How big of a net should you cast when implementing a wiki or blogs behind your firewall?

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Keeping Gov 2.0 Fresh

Social Media Strategery

whether you’re working with Vivek Kundra on data.gov, or trying to get the mayor of a tiny town in Kansas to blog, GovFresh will probably have something that’s highly relevant to what you’re doing. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. You can get involved.

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Do You Know Where Santa is Tonight? | Social Media Strategery

Social Media Strategery

That’s also why this time of year is one of my favorite times to be a Booz Allen consultant too. advertisement for children to call Santa misprinted the telephone number. Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 The Whole. : The Whole. :

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Grading Social Media

Social Media Strategery

If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Grading the use of social media was a non-issue.

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The Whole. : The Whole. : The Whole.

Education 135