Sherrilynne Starkie

article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Paid media includes social media advertising, sponsored stories and native ads. That’s where working with consultants makes sense.

article thumbnail

What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. This article continues to be one of my most-read blog posts.

Fashion 409
article thumbnail

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Facebook advertising facts. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” Related posts: Win a ticket.