Ari Herzog

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Facebook Followers: Profiles vs Pages

Ari Herzog

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He blogged about the struggle of sharing the same information, and in some cases too much information, to everyone. I will share my blog posts there. I didn’t. Income came from multiple places.

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Introducing @Flextronics to the Social Web

Ari Herzog

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. JB’s services are broad from corporate identity to web strategy to brand advertising to content management. Read the company blog to discover the Extra 10. My Connection to Flextronics. Got a question?

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Why Sharing on Social Media is the Water Cooler

Ari Herzog

The honesty about our changing world is why I share ideas on my blog and why you share this post in your own way. Blogging and podcasting, for instance, are iterations of what a caveman might have said about the buffalo hunt, gathering eager children around him who oohed and aahed at every gesture and exclamation! Thanks for reading.

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Helping You Communicate Better

Ari Herzog

Geoff, Kami, Kim, and Tina are people who I know only from their blogging and tweeting. Take your pick of advertising, marketing, public relations, and information technology firms and you will find their ideal client is a private enterprise or a nonprofit. I’ve met Beth and John in the flesh and respect their work.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Same response.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Same response.

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