Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

ROI 60

ROI Strategy Twitter How To 60

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I craft a corporate strategy for blogging ? Should I start a video blog ? The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Would you like answers to these questions? Episode Highlights. Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast.

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. Remarketing / retargeting advertising methods work well at this phase to make sure you are staying top of mind with customers at this stage!

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Idaconcpts

JUNE 4, 2014

It used to be called “Guest Blogging” but now we call it “Content Marketing.” That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pixlee

SEPTEMBER 7, 2018

This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement. appeared first on The Pixlee Blog. Measure Success.

UGC 40

UGC Content Authentication Curation 40

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Which leads us to Molly Pittman ’s advice on advertising. Sunny Lenarduzzi.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. NetworkWorld.com > Home > Blogs > Susan Hanley's blog. Microsoft Subnet blog: insights and opinion. Advertisement: /export/home/httpd/htdocs/includes/r06/topic/.$nwtopic.-nl-signup.html; Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Newsletters.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you. Content title (blog, video, etc.). Blog categories. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

MAY 18, 2016

9 Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. One is the blogger Michael J Evans on BP Oil News : One thing that surprised me when I started this blog was that you , members of the public, have ideas about how to help solve the oil spill disaster and BP doesn’t want to hear about them. and another 11 comments.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. For example, in your first month, you may be focussed on building a community. The real value in content marketing is in building community, so attaching a value to your community is important.

ROI 40

ROI Content Buy Cost 40

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Comment on their blog posts. Get to know some of the folks in the communities.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

APRIL 6, 2011

Let’s face it, how you make money from blogging is in serious flux right now. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for?

Blogger 42

Blogger Brands Survey Cost 42

Social Media Strategery

MARCH 10, 2009

Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 When I first started “ Social Media Str ategery &# six months ago, on e of my inspirations was the TSA’s “ Evolution of Security &# blog. thing was possible after all.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Buffer Social

NOVEMBER 30, 2016

Content and blogging classes (25-31). Blogging and podcasting. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? I see it as a nice play for CC, but not sure I fully get it. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Look for ways to contribute and assess how you can fit into the group’s community. Bring together your professional community with LinkedIn live and events.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. .” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it.

Conference 196

Conference Social Media SEO Marketing 196

Keyhole.co

FEBRUARY 17, 2023

Establish a brand voice Your way of communicating with your customers should be unique and consistent throughout your brand. Maintain a similar tone in your advertising campaigns, posts, and content. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

NOVEMBER 5, 2012

“95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190