Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

ROI 60

ROI Strategy Twitter How To 60

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Avoiding or cutting costs in areas like R&D, customer service, support and advertising. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

ROI 78

ROI Strategy How To Marketing 78

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. After all, that’s free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114

ROI SEO Social Media Tips 114

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. In simpler terms, ROI tells you if your campaign is paying off.

Metrics 52

Metrics Influencer Sentiment ROI 52

Harp Interactive

NOVEMBER 27, 2012

If you can’t make it to the event follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more.

Forums 298

Forums ROI Twitter Conference 298

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Social Profit Factor Online Training Academy + Member Community . We are in a similar scenario today.

Feed 164

Feed Feedly News Tips 164

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social media literally is the means by which your business can relate to, exist in and influence human communities. Social Media Advertising. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? It is your blueprint and fast track to measurable ROI.

Analytics 167

Analytics Google Metrics ROI 167

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Influencers are the new internet stars — they have influence, a network of people, community. Focus on Community Building. Send them a few e-tix to giveaway to their followers).

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131

Marketing How To Sample Samples 131

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. 4 Social Advertising Spend will Diversify. Source: Facebook Groups. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

SEPTEMBER 2, 2022

This social media training course covers every corner of social strategy—from choosing channels to managing communities. These courses provide an introduction and light framework for high-level strategies like social advertising, measuring ROI and more. Social Media Marketing: ROI (LinkedIn Learning). Level: Beginner.

Training 117

Training Course Resources Social Media 117

Pam Moore

NOVEMBER 29, 2017

If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business.

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Partner with Your Social Media Agency for Maximum Success and ROI.

Social Media 165

Social Media How To Marketing ROI 165

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Know your audience! .

Conversation 78

Conversation Template Templates Marketing 78

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. For example, financial services are perceived as boring, and they come with many advertising restrictions. Your ROI is unsatisfactory. example of the responsibility of influencers.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. For example, financial services are perceived as boring, and they come with many advertising restrictions. Your ROI is unsatisfactory. example of the responsibility of influencers.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

SEPTEMBER 14, 2023

Or, change the topics they write about on their blog. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal is to use the insights learned from data analysis to inform decisions that will improve the customer experience and increase ROI.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. The answer may not be on these apps alone. LinkedIn Post by Jenna Mattoon at Shoptalk.

Trends 75

Trends Retail UGC Authentication 75

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year.

Template 167

Template Templates Trends Content 167

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 128

Brands ROI Authentication UGC 128

Pam Moore

NOVEMBER 14, 2017

Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. How to maximize every $1 spent on Facebook advertising. How to increase ROI on every piece of content and social media post you write and design. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

Conversation 113

Conversation Tips Twitter ROI 113

Pam Moore

JUNE 9, 2019

Inspiration does not equal a link to your blog post or sales page. Don’t simply post the same ol’ same ol’ stock images and creative for your content, blog posts, videos, Instagram, Linkedin and email newsletter. We’ve been building our community and network there since. Create content that inspires and empowers.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

JANUARY 17, 2018

In this blog post I will provide a quick recap of exactly what these changes mean to you and what they do not mean. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. They now will be forced to look again at email marketing, their blog, other social networks.

Facebook 164

Facebook Training Template Templates 164

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Social Advertising. Talk about getting an instant ROI.

ROI 40

ROI URL Analysis Campaign 40

Pixlee

SEPTEMBER 8, 2020

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. 38% of consumers are more likely to trust a brand that shows diversity in their advertising. Create a Genuine Brand Community. Include Your Current Customers.

Campaign 77

Campaign UGC Marketing Authentication 77

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Firebelly

FEBRUARY 14, 2011

By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Social Media ROI for Idiots. Facebook Rolls Out Major Upgrades To Ad System.

Social Media 181

Social Media Hubspot Statistics ROI 181