Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. Facebook and the social media echo-chamber have failed the small business community in how to use the platform.

Meme 54
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Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

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What BP could have done better – a counterpoint

Jeff Esposito

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Justin blogs here at Justin Case You Were Wondering.