Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? How … Facebook!

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Advertising Crowdsourcing Facebook Case Study 205

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OCTOBER 12, 2014

He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel Z.E.R.O.) In this episode, we discuss Jerry Seinfeld ''s funny/sad speech at the Clio awards , advertising week and why marketers need to look at advertising in a new light. advertising week. business book.

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JULY 21, 2013

He recently published another business book, Youtilty , and true to Baer standards it is one hundred percent "hype free." The book is currently riding its third week on the New York Time''s bestseller list. Youtility isn''t just a smart book, it''s a fun read. business book. business book. More pudding?

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ProBlogger

DECEMBER 7, 2023

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. You have to use language forcefully, more forcefully than you do in your blog posts.

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ProBlogger

NOVEMBER 29, 2023

The post Build Blog Products That Sell 5: Finding Customers appeared first on ProBlogger. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog , and how to plan to sell them to an audience whose collective disposable income isn’t quite what it used to be.

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JUNE 24, 2016

How much of great advertising is magic? One of my favorite books on presentation skills is actually a magic book titled, Strong Magic by Darwin Ortiz. This is a book that really digs deep into the art of performance and - more importantly - how to tell and sell a story. Also, check out Shin Lim : Tags: advertising.

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AUGUST 10, 2018

My digital advertising customer experience sucks. I grabbed a link for a book that I had read on Amazon to share with a friend. Now all I see are ads for this book on Amazon. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent.

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ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. Last week we began our examination of not just how to sell products via your blog, but how to do so when customers are watching their dollars, pounds, euros, rands, pesos and zlotych like never before. They “extend the brand.”

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Products Marketing eBook Research 41

Viper Chill

JUNE 27, 2013

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

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NOVEMBER 13, 2011

I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. Just recently, he launched a new book (which he co-edited with Brian O'Leary ) for O'Reilly called, Book: A Futurist's Manifesto.

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JULY 30, 2012

I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. business book. Tags: advertising podcast. altimeter group.

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SEPTEMBER 30, 2012

I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation ) would not stop talking about the book, Attention! This Book Will Make You Money. attention this book will make you money. book a futurists manifesto.

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Marketing Affiliate marketing Publishing Social Networking 89

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FEBRUARY 22, 2012

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising.

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Advertising Mobile Analytics Class 102

ProBlogger

NOVEMBER 1, 2023

The post Build Blog Products That Sell 1: Match a Unique Idea to Your Audience appeared first on ProBlogger. If you’re blogging regularly, and are the kind of blogger who reads ProBlogger, it’s safe to assume that you’re at least amenable to the idea of a digital storefront. This guest series is by Greg McFarlane of Control Your Cash.

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Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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DECEMBER 18, 2015

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. Content and advertising are two very different things.

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AUGUST 26, 2012

Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. More recently, Cory published his first book, Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry (Volume 1). business book. Tags: advertising podcast.

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ProBlogger

DECEMBER 13, 2023

The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! The best way to look over all you’ve done and gather your thoughts about where you’d rather be next year is to go through your blog and social media and audit your performance. Overall, and for each category of your blog?

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Review Real Estate Newsletter Widget 51

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FEBRUARY 27, 2016

What is the role of advertising? Still, I was not brought up when ads were blatantly lies and over-embellishments to get people to pay attention to - and buy - something that would never live up to the advertised promise. It's fascinating and directly related to the work of advertising. business blog. marketing blog.

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ProBlogger

APRIL 19, 2023

The post Should You Blog for Money? Image created in Canva I speak with bloggers every day who have heard the stories of blogs that make big dollars and who want to try to make an income from blogging also. I think it’s worth at least asking yourself the question “Should I blog for money?”

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JULY 11, 2014

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant.

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Advertising Sentiment Engineering Data 91

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AUGUST 19, 2018

He is, without a doubt, the smartest thinker (and doer) in advertising. Some know him best for calling advertising agencies "cockroaches," while others appreciate his mentorship (he prides himself on helping advertising professionals in their professional development). advertising. advertising agency. advertising.

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ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

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JANUARY 8, 2017

What comes after advertising? Is there anything after advertising? This is the question that Catharine Hays (along with her co-author, Jerry Wind ) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. So, is there a future beyond advertising? advertising podcast.

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SEPTEMBER 4, 2011

Along with being a writer for Ad Age , Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones, no doubt). advertising.

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Taylor Marek

JUNE 14, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Writing a Book June 14, 2009 by Taylor Marek This is something I am seriously considering doing. I have a couple pretty good book titles for either, but I’ll keep those a secret until the book nears completion.

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Avatar WordPress Publishing Case Study 98

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MAY 6, 2012

Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. advertising podcast. Tags: advertising agency.

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ProBlogger

JUNE 14, 2023

The post Strategic Blogging appeared first on ProBlogger. Image created in Canva Over the past year I’ve been meeting with a business coach who has been helping me to look at my blogging as a business rather than just a job. ‘Why do you blog? ‘Why do you blog?’ What is it that you blog for?

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Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Review Social Media Social CRM Consultant 115

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JANUARY 22, 2011

As pragmatic as that may sound to you (and let's face it, if you're reading this Blog. or any Blog. you're already a believer), I've often been confronted with senior executives who think the ultimate value of doing anything in Social Media is the free advertising. business book. free advertising. The point of it?

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Advertising Social Media Repository Press Release 108

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AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. business book. It's You ). Enjoy the conversation.

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Klout Influencer Publishing Social Networking 96

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MAY 22, 2011

He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ). may well be driving a whole new revival for television advertising (whether the new media folk like it or not). advertising. Reality television, specialty television, cable TV, TV on demand, etc. cast of dads.

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Advertising Conversation Social Networking Blogger 80

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FEBRUARY 8, 2015

He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel Z.E.R.O.) In this episode, we discuss the Super Bowl of advertising. business book. marketing blog. super bowl advertising. marketing blog. super bowl advertising. business podcast.

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Advertising Startup Conversation Google 40

ProBlogger

MAY 17, 2023

The post Making Money Because of Your Blog – Indirect Methods appeared first on ProBlogger. Building a profile as a blogger doesn’t happen quickly and starting a blog with some of these hopes should be seen as a long term thing. Here’s just a couple to give you an idea of how your blog can act like your online CV.

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Consultant Blogger Conference SEO 27

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JULY 10, 2016

It used to be that an individual could write a business book and leverage that medium to become an international celebrity. The barrier to entry has been lowered (almost anybody can write a book and self-publish it these days). With that, many people - each and every day - try to write a bestselling book. business blog.

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Publishing Course Google Advertising 40

Taylor Marek

AUGUST 13, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Taking A Page Out Of Life’s Book August 13, 2010 by Taylor Marek After taking a brief hiatus from my blog, podcast, twitter, facebook, and everything else online, I’ve come to several conclusions.

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Avatar WordPress Case Study eBook 107

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

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