What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 With Blogger and Tumblr, the total audience is much larger. In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. The catch? Sure, 62.5
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Blogging Impressions: 865,000. Ad Units: 1 (8).
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
What’s a entrepreneur, blogger, or content developer to do? The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
million blog posts were written today. So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Take Richard Branson’s personal blog for example. Last time I checked , 3.75
How to Get 10x More Traffic Without Spending a Dime on Advertising
AUGUST 10, 2016
In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. 1. If you’re like most bloggers, you probably share your posts to a relevant sub-reddit, collect some upvotes and call it a day. Here’s how: by turning your blog posts into Imgur.com albums. Blog Promotion
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. First of all, what should you be looking for in another blog? Top 10 Blogs This Week on Blogging. Your Blog Research Tools. 44 Blogging Questions and Answers.
Advertising Your Blog: Go Viral on a Blogger’s Budget
JUNE 2, 2011
This guest post is by The Blog Tyrant. Until now you’ve been relying on organic methods to grow your blog’s traffic—search engine rankings, guest posts , social media and word of mouth. But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. Private Advertising.
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. There is no reason why you’d have to share the profits with a middleman, that is, if you can find advertisers on your own.
How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
JANUARY 22, 2015
Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them. So you really don’t want to look too promotional in your blog posts. Share your results in blog posts.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. Whatever it may be, why not share it with the rest of the community through your blog?
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They instructed bloggers to daily “borrow” ideas and themes from other leading bloggers and influencers in their industry. Your goal is not to build a blog, website or business that is status quo, right? educates?
Super Bowl Advertising With Joseph Jaffe
FEBRUARY 8, 2015
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. In this episode, we discuss the Super Bowl of advertising. blogging. marketing blog. super bowl advertising. audio. brand.
One Step Forward And Fifty Steps Back For Bloggers (And Society)
AUGUST 24, 2011
Instead of treating Bloggers as if they're not capable of reporting the news or having journalistic integrity, why not just elevate the journalists that we deem as "worthy" to a more professional status? Key to the plan would be legislation establishing the 'status of professional journalist' in order to distinguish those committed to 'serving the public interest' from 'amateur bloggers.' It is proposed that state-recognized professional journalists would enjoy unspecified 'advantages or privileges' not available to the great unwashed. mean, what is Blogging anyways?
Connecting Bloggers and Businesses Through Guest Blogging with PostJoint
OCTOBER 25, 2012
There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. Here’s what I found are the main benefits to this network for bloggers and businesses. The Benefits of PostJoint for Bloggers. Try It for Free.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Maybe it's time to give up and pull the plug on that blog.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. I was pissed.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay. Because it works.
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers. Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Check out the complete infographic below.
2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
NOVEMBER 24, 2015
Are you using influencer and blogger outreach for your marketing campaigns? Create professional email signatures that help you promote your business, social profiles, latest blog posts, and more with WiseStamp. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Blogging BusinessAdobe Creative Cloud. AppSumo.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Be sure to review my findings via the Twitter blog. This is a guest post by Gregory Smith. Promoted Tweets.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang ), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. blogging. marketing blogger. Tags: advertising podcast. brand. clickz.
7 Tips for Busy Bloggers on Finding Time to Blog
APRIL 24, 2013
Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger. Around 50 replies came back and a couple of themes emerged – the biggest one centred around ‘Time’ Finding time to blog is something that all bloggers struggle with. Name Your Blogging Priorities. Slow Blogging is OK.
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. What’s the purpose of my blog?
Seven Great Questions on Blogging
JULY 25, 2011
Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data of blogging). The webinar was an outline of one of the style chapters that will be published along with 20-30 other blog post styles that you can use as a framework. Seven Questions on Blogging. Blog every single day.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. 2. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. 3. Are you reading any of these blogs? world.
Journalism Is Not Content Marketing
AUGUST 11, 2016
From there, my work always focused on the intersection of media, advertising, communications and technology. Blogging (back in 2003) was the perfect extension for me to continue to publish my words. blogger. blogging. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Tags: advertising. and you.
Why Every Entrepreneur Must Become a Blogger
JANUARY 21, 2015
This is a guest contribution from blogger and graphic designer Luke Guy. You’ve heard about this blogging stuff. Is blogging really worth it? Knowledge is ever exploding and your competition probably just started their blog yesterday. Do you still need a blog? And you can doing that by starting with a simple blog post. It’s effective advertising.
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month. Again, is this bad?
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Not the formula.
The Pioneers Of Online Advertising
AUGUST 26, 2012
Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. blogging. marketing blogger. advertisingpodcast artistsforamnesty blog blogging bluekai brand bryaneisenberg businessbook corytreffiletti davidusher digitalmarketing facebook internetadpioneers itunes josephjaffe marketing marketingblogger marketingpodcast mediapost onlinesocialnetwork podcast podcasting socialmedia tomhesposTags: advertising podcast. It's hard to believe that it was 14 years ago. Enjoy the conversation. artists for amnesty.
50 Great Tools for Bloggers and Freelance Writers
OCTOBER 2, 2012
As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. If you are interested to know what I consider the most essential tools in my toolkit, be sure to visit my list on BestVendor titled 50 Essential Tools I Use for Blogging and Freelance Writing. Blogging
How My Guinea Pigs Became Famous Guest Bloggers
SEPTEMBER 14, 2012
year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). Guest Blogging.
Infographic: The Brain of the Beginning Blogger
FEBRUARY 27, 2012
Nowadays, it seems like everyone has a blog. But creating a successful and popular blog isn’t as easy as simply getting a domain name and ranting away on whatever comes to mind on a given day. Here, we take a look at some of the common misconceptions that beginner bloggers have on issues ranging from content and SEO to graphics and URLs. By debunking some popular myths, we hope to enlighten the burgeoning bloggers out there and help them avoid these potential pitfalls. Originally at: Blog Tips at ProBlogger. This guest post is by Infolinks.com.
13 Ways for Bloggers to Make Money with Advertising
SEPTEMBER 8, 2011
Recently, I posted my “How bloggers make money MindMap on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. As a result, Google frowns on these and you could be risking your own search rankings by doing it. I don’t do this, as I see it as a little too risky, but some bloggers still do. Bloggers have varied ethical stances on this. You need to be able to attract both advertisers and those they want to see the ads to make it work, though—so you need traffic and profile. 9.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Guest Blogging Guides.
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
As I wrote about in my post “ Are you thinking about your blog all wrong? This is especially true for blogs, where 80-90% of all blog traffic comes from 10-20% of the posts you publish. In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. Almost certainly so.
PB153: How I Diversified My Blogging Income and Became a Full Time Blogger
SEPTEMBER 22, 2016
My Blogging Income Streams. In episode 150 I talked about how I make money blogging and broke it down by percentages. In Today’s Episode How I Diversified My Blogging Income and Became a Full Time Blogger. November 2002 – I get an email from a friend that says, check out this blog. spent a whole year learning about blogging. built traffic to my site.