What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 With Blogger and Tumblr, the total audience is much larger. In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. The catch? Sure, 62.5
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Blogging Impressions: 865,000. Ad Units: 1 (8).
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
What’s a entrepreneur, blogger, or content developer to do? The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
million blog posts were written today. So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Take Richard Branson’s personal blog for example. Last time I checked , 3.75
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”
The Church And State Of Advertising
APRIL 10, 2012
We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. This way, the content could not be impacted because some advertiser wanted more bang for their buck. They called it Blogola, and it got to the point in 2009 that the FCC in the United States decided to step in with an attempt to regulate Blogging. advertising. blogger. blogging. James Bond.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement.
What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates. Here are six ways bloggers can become more attractive to advertisers. One of the growing metrics on an advertiser’s radar is a blog’s social media page.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Enjoy!
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. First of all, what should you be looking for in another blog? Top 10 Blogs This Week on Blogging. Your Blog Research Tools. 44 Blogging Questions and Answers.
How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
JANUARY 22, 2015
Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them. So you really don’t want to look too promotional in your blog posts. Share your results in blog posts.
Advertising Your Blog: Go Viral on a Blogger’s Budget
JUNE 2, 2011
This guest post is by The Blog Tyrant. Until now you’ve been relying on organic methods to grow your blog’s traffic—search engine rankings, guest posts , social media and word of mouth. But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. Private Advertising.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. Whatever it may be, why not share it with the rest of the community through your blog?
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. There is no reason why you’d have to share the profits with a middleman, that is, if you can find advertisers on your own.
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Not the formula.
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers. Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Check out the complete infographic below.
One Step Forward And Fifty Steps Back For Bloggers (And Society)
AUGUST 24, 2011
Instead of treating Bloggers as if they're not capable of reporting the news or having journalistic integrity, why not just elevate the journalists that we deem as "worthy" to a more professional status? Key to the plan would be legislation establishing the 'status of professional journalist' in order to distinguish those committed to 'serving the public interest' from 'amateur bloggers.' It is proposed that state-recognized professional journalists would enjoy unspecified 'advantages or privileges' not available to the great unwashed. mean, what is Blogging anyways?
How My Guinea Pigs Became Famous Guest Bloggers
SEPTEMBER 14, 2012
year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). Guest Blogging.
SEPTEMBER 25, 2014
It''s not just blogs. Content is not advertising, in this sense. You can optimize your content all that you want, but the fact remains that today''s blog post (no matter how much better it may be from last year''s) could very well not click with the audience. Why I don''t burnout (much). I don''t chase analytics. I don''t get lured into too many blog comment wars. I don''t worry about the reach of each and every piece of content. certainly don''t do it because it''s the cool thing to do (blogging''s not cool anymore, right?). I do it because I love to write.
2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
NOVEMBER 24, 2015
Are you using influencer and blogger outreach for your marketing campaigns? Create professional email signatures that help you promote your business, social profiles, latest blog posts, and more with WiseStamp. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Blogging BusinessAdobe Creative Cloud. AppSumo.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Maybe it's time to give up and pull the plug on that blog.
Connecting Bloggers and Businesses Through Guest Blogging with PostJoint
OCTOBER 25, 2012
There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. Here’s what I found are the main benefits to this network for bloggers and businesses. The Benefits of PostJoint for Bloggers. Try It for Free.
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. What’s the purpose of my blog?
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay. Because it works.
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month. Again, is this bad?
Super Bowl Advertising With Joseph Jaffe
FEBRUARY 8, 2015
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. In this episode, we discuss the Super Bowl of advertising. blogging. marketing blog. super bowl advertising. audio. brand.
7 Tips for Busy Bloggers on Finding Time to Blog
APRIL 24, 2013
Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger. Around 50 replies came back and a couple of themes emerged – the biggest one centred around ‘Time’ Finding time to blog is something that all bloggers struggle with. Name Your Blogging Priorities. Slow Blogging is OK.
Does your brand take bloggers seriously?
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Be sure to review my findings via the Twitter blog. This is a guest post by Gregory Smith. Promoted Tweets.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. I was pissed.
Why Every Entrepreneur Must Become a Blogger
JANUARY 21, 2015
This is a guest contribution from blogger and graphic designer Luke Guy. You’ve heard about this blogging stuff. Is blogging really worth it? Knowledge is ever exploding and your competition probably just started their blog yesterday. Do you still need a blog? And you can doing that by starting with a simple blog post. It’s effective advertising.
13 Ways for Bloggers to Make Money with Advertising
SEPTEMBER 8, 2011
Recently, I posted my “How bloggers make money MindMap on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. As a result, Google frowns on these and you could be risking your own search rankings by doing it. I don’t do this, as I see it as a little too risky, but some bloggers still do. Bloggers have varied ethical stances on this. You need to be able to attract both advertisers and those they want to see the ads to make it work, though—so you need traffic and profile. 9.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang ), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. blogging. marketing blogger. Tags: advertising podcast. brand. clickz.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. 2. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. 3. Are you reading any of these blogs? world.
Seven Great Questions on Blogging
JULY 25, 2011
Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data of blogging). The webinar was an outline of one of the style chapters that will be published along with 20-30 other blog post styles that you can use as a framework. Seven Questions on Blogging. Blog every single day.
Infographic: The Brain of the Beginning Blogger
FEBRUARY 27, 2012
Nowadays, it seems like everyone has a blog. But creating a successful and popular blog isn’t as easy as simply getting a domain name and ranting away on whatever comes to mind on a given day. Here, we take a look at some of the common misconceptions that beginner bloggers have on issues ranging from content and SEO to graphics and URLs. By debunking some popular myths, we hope to enlighten the burgeoning bloggers out there and help them avoid these potential pitfalls. Originally at: Blog Tips at ProBlogger. This guest post is by Infolinks.com.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Guest Blogging Guides.
3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
MAY 3, 2016
It’s the golden rule of blog monetisation – diversification of risk. For more articles and ProBlogger advice see: How I Lost 80% of my Blog Traffic Overnight and How You Can Stop It Happening to You. 11 Ways I Diversified Traffic Sources for My Blogs to Become Less Reliant Upon Google [With a Surprising Twist]. Blogging for Dollars Social MediaBreaking the rules.
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
As I wrote about in my post “ Are you thinking about your blog all wrong? This is especially true for blogs, where 80-90% of all blog traffic comes from 10-20% of the posts you publish. In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. Almost certainly so.
96 Free Professional Blog Topics
JANUARY 26, 2011
The following are 96 topic ideas for bloggers that need a little help figuring out what to write about. By resolving a question, a blogger can write more authentically, and create their own thesis. There is no need for attribution or credit if you decide to use one of these questions; again answering the question makes the blog topic your own unique thesis. Here we go! Media.
9 Reasons I Hate Your Blog
JUNE 16, 2016
What is it about your blog that makes them want to press the back button? The truth is that if your bounce rate is high, then there is something that is causing people to discredit your blog and leave quickly. thought a lot about this and realized that there are many negative factors that could kill your success in blogging. Reasons I Hate Your Blog. By Jerry Low.
New Study Reveals the Lifetime Value of a Blog Post
Convince & Convert
AUGUST 28, 2015
As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. highlight to tweet).