Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

SEPTEMBER 13, 2013

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement. Your first contact doesn’t have to be a pitch.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

SEPTEMBER 14, 2012

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

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Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that?

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? Am I overreacting a bit? Image: Family 1976 via Flickr, CC 2.0.

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Facebook Tumblr Yahoo Flickr 263

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

MARCH 25, 2013

Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs. Image via Chobani Blog , used with permission.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MARCH 4, 2015

Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook Page, and all the other content touch points. It competes and wins against the global advertising agencies with deep pockets.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 1, 2015

When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. How do you evaluate content for your website or blog? How to Increase Your Content’s Shareability. Why: “Have you ever been stuck in a rut?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Why is it even more effective than traditional routes? The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

DECEMBER 7, 2016

We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium. Yes, we did that.). She is currently a columnist for Inc., Rebekah holds a B.A.

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Press Release Startup News Journal 100

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. For instance, QR codes on advertisements in subways stations where there’s not an Internet connection. When she’s not tweeting from @Mikinzie about PR/marketing, social media and kittens, she manages her personal blog, PR Geek Speak.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

MARCH 28, 2016

6 Ways to Attract Return Visitors to Your Blog. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! ” What are you doing to make over your strategy this year?

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Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Here's her quick recap. and thank you, Jen!].

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Klout Journal Flickr ROI 173

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. You heard me right.

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Flickr Publishing Reputation Advertising 196

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. ” 5.

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Consultant Publishing Metrics Video 0

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. Shall We Tweet?

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Tools Adwords Marketing Class 247

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

MAY 4, 2011

To be fair, that first posted on my employer’s blog.). Much like Twitter’s native mobile apps, you’ll begin seeing advertising in all forms of TweetDeck; or you’ll be able to purchase an ad-free version of it. He also blogs and tweets. So what happens now?

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

AUGUST 22, 2012

It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. He also blogs. Zuckerberg and the other Facebook principals should buy their company back. It can’t do that as a public corporation. What do you think?

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

OCTOBER 19, 2016

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Read more PRIME content on the PRIME blog. Public Relations: Controlling the Uncontrollable.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter? How to get off your ass and start blogging , August 2015: 5 comments.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

MARCH 30, 2015

If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Most viral April Fools videos of 2014.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

APRIL 25, 2012

While direct marketing, PR, advertising, personal selling, and online processes are imperatives for any company to deliver its messages, it’s essential to deliver these messages in an integrated way. A unified message has more impact than several disjointed ones. reading and traveling. Learn more about Ancita via her About.me page.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?)

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Wanna Subscribe?

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

JUNE 15, 2016

I employed several tactics to achieve awareness and build the base for my book series Facebook page: Reaching out to all of my contacts and inviting them to the Page; Choosing posts that performed best with my target audience and boosting those posts through various Facebook advertising options to generate fans; Tapping into local and regional media (..)

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. In February, I landed a job as the Head Writer at The Greensheet. By April, I was working all day and managing contracts with clients by night. I loved it.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. It can also be hard to measure.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”

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iPhone Meeting Groups Groups 100

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

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Social Media Postrank Flickr Class 195