Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
Social Media Strategery
MAY 25, 2013
You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. or similar site, but very few have a point of view on something related to marketing, advertising, or PR. How were they used?
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Social Media Strategery
AUGUST 22, 2013
If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Read Olivier’s blog and book. Say please and thank you.
Social Media Strategery
FEBRUARY 2, 2015
This post originally appeared on PRSA Pittsburgh’s blog. . Where’s the PR, advertising, and marketing community in all of that? Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown.
Social Media Strategery
MARCH 11, 2012
Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0 Summit ).
Social Media Strategery
JUNE 1, 2013
Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs? Miscellaneous advertising brand branding c-k consumer segment coupons cramer-krasselt hard-working class marketing middle class segmentation' Instead of begging for likes, ask for feedback.
Social Media Strategery
MARCH 1, 2010
If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Grading the use of social media was a non-issue.
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