Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. This article continues to be one of my most-read blog posts.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

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You star in this Google ad

Sherrilynne Starkie

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. That’s when I noticed that someone was following me.

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Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

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Infographic: USA vs Canada media consumption

Sherrilynne Starkie

Infographic: native advertising effectiveness. Blog check list for getting noticed. Here’s an excellent infographic, from the folks at Media Corps, which explains just how different our two nations are. Related posts: . Instagram or Vine? PLEASE LIKE MY FACEBOOK PAGE. Related articles. An Infographic On Infographics.

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