Janet Fouts

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There Is No Free Social Media For Business

Janet Fouts

Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. But to be fair Facebook built a platform and populated it with consumers.

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Does Social Media Mean You’ll Never Have to Cold Call Again?

Janet Fouts

I rarely advertise, and only then for special programs, webinars or classes. People develop relationships with me on Twitter , Facebook , Quora , LinkedIn, my blog and slew of other places before we talk on the phone or meet in person, and we develop trust. Then we do business.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. Find him on Twitter , Google+ or read more from him on his blog: Sword and the Script. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged.

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Twitter grants a license to “copy a reasonable amount of and display” Tweets on a website, like this blog for example, as long as it complies with certain rules. Read more about that here.

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I’ve Got a Job for You

Janet Fouts

An empty profile, or worse yet–one being used to advertise the service that created them for you–isn’t doing your brand any favors. Drop a link to your blog, twitter stream or any RSS feed into Wordle and see how the word cloud produced relates to your brand. Did you use a service like Claim.io Is your message being delivered?

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