Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Publishing has historically relied on advertising, or sponsorships, to pay for content production. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

SEPTEMBER 30, 2021

Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. How much of a direct ROI are you seeing from Instagram? Shoppable Instagram tools. So much of selling on Instagram revolves around your analytics.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Metrics and ROI. Social Media Strategists Look Hard at ROI this Year by eMarketer. Social Media ROI for Idiots by Social Media Today. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. But now, even the best content is beyond the official SXSW boundaries. I suspect we’ll start seeing much more of this parallel programming to meet the needs of advanced practitioners.

Social Media 126

Social Media Strategy Conference Eventful 126