How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.
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