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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191
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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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Real-Time Social Media Marketing Strategies

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He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. bazaarvoice. Tags: advertising podcast. I've known Sam for close to a decade. business book. content marketing. david usher. digital marketing. marketing blogger.

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Real Brand Storytelling

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He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice.

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The Big(ger) Marketing Shift

Twist Image

Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%)." Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). That's engagement.

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Hacking The Media (Again)

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bazaarvoice. Tags: advertising podcast. You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes ): Six Pixels of Separation - The Twist Image Podcast #349. business book. cc chapman. chris brogan. christopher s penn. content marketing. david usher. digital marketing. hugh mcguire.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.