Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. Focus On Mobile Advertising.

B2B 113

B2B Strategy Marketing Mobile 113

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

AUGUST 14, 2022

Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles. Have you tried out any of these B2B targeting options for your Facebook ads? The New Options.

B2B 217

B2B Facebook Diagrams Industry 217

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Optimize Your Company Page.

B2B 88

B2B LinkedIn Marketing How To 88

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Meltwater

SEPTEMBER 1, 2019

Remember when having a social media marketing budget to spend was an anomaly? The days when B2B advertising predominantly happened on Google and other third-party platforms? Well, Google still remains… Read More >>>.

B2B 101

B2B Advertising Social Media Marketing 101

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy. Use Emotional Intelligence.

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. PRIORITY PLATFORM: Facebook and Instagram Advertising.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Good marketing versus BS and the secrets behind achieving continued growth.

B2B 75

B2B Apple Marketing Authentication 75

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. Jump to Best B2B Podcasts.

B2B 62

B2B Marketing Apple Hosting 62

Harp Interactive

SEPTEMBER 23, 2015

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Read more. ).

Advertising 150

Advertising Facebook Statistics B2B 150

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Marketing needs to be more Adaptive!

B2B 194

B2B Marketing Data Influencer 194

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

Socialmedia.biz

NOVEMBER 15, 2020

Growth hacking involves quickfire experimentation across a marketing funnel aimed at rapid growth. Breaking into a market is challenging, and it will not happen without hard work. To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. The problem is, most B2B companies don’t have a strong why.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Your Escape From 9 to 5

JUNE 27, 2022

B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. Utilize Marketing Automation. Users can measure which inbound marketing activity is delivering qualified leads at a lower cost and vice versa.

Cost 73

Cost B2B Patterns Comparison 73

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251