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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

B2B 185
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. Which common mistakes should you avoid?

LinkedIn 189
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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%).

Report 191
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Three Words That Should Never Be Used With Social Media

Webbiquity SMM

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

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Seven Ways to Use Social Media for Business

Webbiquity SMM

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share this on LinkedIn. Share this on Technorati. How did we do this before?

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Reply Cijo Abraham Mani October 7, 2010 at 11:15 am I like your point about Social Media Advertising. If you ask me ‘do you do B2B marketing?’ ’ I may answer “yes, a bit&#.

Brands 236