Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising.

B2B 150

B2B Social Media Brands Hubspot 150

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Share this on Facebook.

B2B 273

B2B Advertising CPC Marketing 273

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Harp Interactive

SEPTEMBER 23, 2015

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Read more. ).

Advertising 150

Advertising Facebook Statistics B2B 150

Oktopost

OCTOBER 26, 2022

Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Affordability : Facebook is more affordable than LinkedIn and gives you the ability to have very granular targeting.

B2B 155

B2B Facebook Apple LinkedIn 155

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. B2B isn’t ideal. jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results.

CPM 186

CPM Discount Facebook Advertising 186

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!

Advertising 228

Advertising Facebook Adwords B2B 228

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Deep, Relevant B2B Audience Insights. Lookalike Audience Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Small local businesses should enable Facebook ratings and reviews immediately. You can also browse local companies with the top reviews on Facebook.

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. Instagram advertising reaches 1.22

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

B2B 194

B2B Marketing Data Influencer 194

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190

B2B MySpace Startup Social Networking 190

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sociallyin Insider Blog

AUGUST 26, 2022

Whether you’re trying to determine what is most likely to bring in the most return on investment or you’re compiling a plan for the future, picking between LinkedIn ads VS Facebook ads can feel a little daunting.

LinkedIn 80

LinkedIn B2B Facebook Advertising 80

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Facebook. Enter Simon Sinek. Share this on Linkedin.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. B2B marketing executives, however, tend to be a bit more skeptical. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Facebook. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Paid media has become a non-negotiable in demand generation. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Facebook. Tweet This!

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Hear me out …. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Facebook. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Now we want to move into the content.

B2B 174

B2B Mobile Marketing Foursquare 174