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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. The reason that branded content is such an effective tool is that consumers are a little bit jaded against traditional forms of interruption advertising.

Brands 108
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4 Unexpected B2B Sales Techniques That Close the Deal [Infographic]

Oktopost

This is especially true in B2B sales, where the cycle is longer, and there are more people you need to convince. If you’re in a holding pattern with a potential B2B buyer that should be a slam dunk for your product and sales methods, it’s time to switch up your strategy , think outside the box, and give your brain a little push.

B2B 94
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media.

Research 210
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? How long would that take?

iPad 136
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency.

Twitter 196
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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? The era of the hyper-relevant advertisement is upon us. But the difference is that Starbucks exists in the real world, making it more easily able to connect with real world advertisers to serve up offers and opportunities to customers.

Facebook 142