Convince & Convert

OCTOBER 9, 2013

In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Let’s be clear.

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Content Proposal B2B Meeting 141

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

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Social Media B2B Marketing SEO 245

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JULY 20, 2016

Sending an InMail message asking someone to buy your product most likely isn’t going to work. When it comes to social media advertising , Facebook is known as the top dog. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers.

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LinkedIn Groups Groups B2B 40

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And people buy from people. So, what exactly happens when B2B marketers use a B2C marketing strategy?

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B2B Strategy Proposal Template 62

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail?

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. Some just buy. Some just buy. Or the strength of the brand compared to competition?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. All rights reserved.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? Visual content supports every stage of the buying process.

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B2B Instagram How To Marketing 121

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. deliver poor ROIs for content advertising.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ).

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Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. link] Trudi Sinclair Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best practices for advertising on Facebook?

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

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B2B Marketing Committee Cost 199

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Do your research (particularly for b2b marketing) and pursue audience quality over quantity.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. 85% of B2B journalists are on Facebook.

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Statistics Research Social Media B2B 219