Advertising B2B Buy Upcoming 
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.
Oktopost
NOVEMBER 3, 2020
But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. Deep, Relevant B2B Audience Insights. And it’s uniquely business.
Social Media Strategies Summit
JUNE 8, 2023
RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch the video here Remember, this campaign was all about driving in-store sales , so it couldn’t use the standard “buy now” call to action.
Sprout Social
NOVEMBER 17, 2022
Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.
Waxing UnLyrical
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. State of Paid Media Buying in 2020. 5 Social Media Advertising Tips Heading into the Holidays. There’s no secret sauce for B2B all up.
Expert insights. Personalized for you.
101 
Let's personalize your content