Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors. Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. Share it on StumbleUpon. Share this on Facebook.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). social media, PR, advertising) that support that activity.

Report 174

Report Social Media B2B GPS 174

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. If you take one thing away from this blog post, the answer is No.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. ”), StumbleUpon, Google+, Triberr, and Facebook.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response.

Statistics 214

Statistics Social Media B2B SEO 214

Viper Chill

APRIL 26, 2010

Leverage Facebook advertising to gauge the audience opportunity. Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. StumbleUpon can send you huge amounts of traffic. StumbleUpon is one of the most forgiving social sites.

Social Media 80

Social Media Strategy Digg Forums 80

Techipedia: Tamar Weinberg

APRIL 14, 2010

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. I don’t think so! Answers Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. It saved our business, and we did it by cutting down drastically all of our advertising dollars.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Audiences there are large, but they are there to connect, not to buy. I’ve dabbled with the idea of banner ads and other advertising for my blog. After all, time is money. Yes, it’s cheap. Thank you for sharing.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. While 28% of U.S. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. B2B Social Media Guides.

Social Media 190

Social Media Tips ROI Nielsen 190

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. Answers Yahoo!

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Do your research (particularly for b2b marketing) and pursue audience quality over quantity.

Advertising 215

Advertising Facebook Marketing B2B 215

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Use Digg, StumbleUpon, Del.icio.us advertising. Comment frequently (and meaningfully) on blogs that write about you and your posts.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

APRIL 28, 2010

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? Facebook needs an ombudsperson (or an ombudsteam) to represent the needs of its individual users, business users, and advertisers.

Facebook 277

Facebook Issues MySpace Privacy 277

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Gmail and StumbleUpon are the fastest growing methods, however. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 85% of B2B journalists are on Facebook. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219