Remove Advertising Remove B2B Remove Buy Remove RSS
article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Internet leeches love scraping content from websites and reposting it on other websites to collect advertising money. One last key point to mention about content optimization is advertisements. If your website is oversaturated with advertisements, Google may penalize it. Avoid creating a mosaic of advertisements on your website.

NoFollow 198
article thumbnail

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. The advantage here is, or should be, full integration with all advertising activities. Companies usually discover they have some, but not all, of the necessary resources in-house.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

You first get a background check , then you ask about their past experiences, how they plan to use commercials and newspapers to advertise, how they plan to measure success, etc., Ask the candidate about how they plan to increase organic search rates as well as utilize pay-per-click (PPC) advertising. and the interview was over.

Marketing 162
article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

The RSS feed is: [link]. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. Eric: Yeah. Eric: Yeah.

Company 120
article thumbnail

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2. link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118
article thumbnail

Why You're the Key to Social Media Success

Convince & Convert

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

article thumbnail

The More Things Change, The More Things Change

Convince & Convert

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.