Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt.

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. So, they invest ad money against it. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. The traditional, bare-faced approach to advertising is starting to feel a little old-fashioned. Influencers are taking on new sponsorships daily. 96% of consumers don’t trust ads.

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Oktopost

NOVEMBER 7, 2022

But now that the internet and smartphones have become commonplace, such old-fashioned marketing strategies are no longer as powerful as they once were. Traditionally thought about in a B2C context, what would omnichannel look like from a B2B perspective? That’s the level of customer experience omnichannel can provide.

B2B 69

B2B Retail Issues Hubspot 69

Hootsuite

JULY 8, 2020

Start with the people already buying from you, following you, and interacting with your posts. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Who tends to make the buying decisions: Are you targeting the CEO? Where are your followers at in their buying journey?

Template 145

Template Templates Social Media How To 145

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time? All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Keyhole.co

DECEMBER 26, 2022

According to social media influencer statistics, only 1% of millennials trust advertisements. When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube. Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

Influencer 52

Influencer Campaign Instagram Data 52

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].). All rights reserved.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. And that’s a worthy objective.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. One of the sadder experiences of my short career occurred around an online advertising campaign. Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable?

Social Media 120

Social Media Consultant Social CRM eBook 120

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. She mentors women to help them grow their business and live extraordinary lives. Donna Fontenot.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook is a #website too after all!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook is a #website too after all!

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. While 28% of U.S. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. I don't want to play Mafia Wars, buy a cartoon pig or anything else. Regardless of the reason, as the current teen population ages, it threatens Twitter’s preeminence unless adoption rates soar. to people like me.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

37% of Twitter users will buy from a brand they follow. Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Oktopost

DECEMBER 28, 2020

94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. What’s more, 90% of B2B marketers believe repurposing existing content is more valuable than creating fresh new pieces. 7 Ways to Win with B2B Creative Content Marketing. Blog Posts.

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Pingback by PR COUTURE » Blog Archive » Top Fashion PR Links on June 20, 2008 @ 2:05 pm. [.] advertising. October 2004.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Flexibility There are no right answers in social media, just answers that are more likely to be correct. All rights reserved.

Social Media 153

Social Media Strategy Consultant Social CRM 153