Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. But how do you know if your costs are “good” or not in the first place? Cost per action or conversion. It depends.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Consumers are looking to buy gifts. Additionally, this is potentially a bad time to advertise if you aren’t an e-comm brand that can sell something that can be given as a gift. B2B isn’t ideal. Who is This Bad For?

CPM 188

CPM Discount Facebook Advertising 188

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning.

Discount 124

Discount Marketing How To B2B 124

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. These are methods like advertising, posting flyers, and cold calling.

B2B 95

B2B Strategy Marketing Conference 95

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

MARCH 22, 2022

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy marketing is one of the most cost-effective methods to attract new customers and increase revenue without spending big money.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. The good part is that you can buy access for just one month and cancel at anytime. Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

DECEMBER 12, 2018

Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. You should probably look at TikTok advertising seriously.

Platform 95

Platform CPM CPC Advertising 95

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

iPhone 218

iPhone Brands Apple Microsoft 218

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Figure out where your prospective buys are looking, and be there. In early 2013, Google devalued general directory links for search rankings.

Directory 196

Directory SEO B2B Real Estate 196

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.

Case Study 187

Case Study Apple Study Brands 187

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. 5 Social Media Advertising Tips Heading into the Holidays.

Advertising 187

Advertising Social Media Tips B2B 187

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. So how are websites replicating—and advancing—the traditional focus group?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Sentiment 186

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes! Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Jon Loomer

OCTOBER 7, 2015

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Advertisers have the following CTA options: Apply Now.

Video 120

Video Insurance Facebook Automotive 120

Hootsuite

JULY 4, 2022

No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. more likely than other platform users to create a post and tag a brand after buying a product.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Increase the reach of your TV advertisements by posting them online. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Buying something? In our consulting business, we find that companies routinely undervalue the true costs of social media.

Social Media 117

Social Media NGO ROI Research 117

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. This low-cost, mobile phone video shows Toyota employees volunteering at the company’s annual Holiday Gift Drive.

Class 100

Class LinkedIn Brands Microsoft 100

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. But it’s well worth your attention.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Why use marketing automation?

Team 107

Team Hubspot Marketing SMS 107

Convince & Convert

MARCH 8, 2012

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? I think, long- term, that’s a smart play. Eric: Yeah. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. The advantage here is, or should be, full integration with all advertising activities. Possible downsides are cost and lack of flexibility. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189