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Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.

Case Study 187
Case Study Apple Study Brands 187
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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.

Marketing 100
Marketing B2B Meme Organization 100
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