How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.
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