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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Need more evidence that measuring social media ROI is hard?

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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

Niche publications are very expensive to advertise in. Since we’re attracting clients online here, that would eradicate the need for being a vendor at conferences and advertising in niche publications. From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries.

SEO 79
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Many B2B brands are concerned about proving the ROI of social. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption.

Travel 93
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

For example, Recaro makes seats for various industries, including automotive and aerospace. Facebook and LinkedIn allows advertisers to create custom audiences to target people who are already familiar with your business. The Hootsuite dashboard also makes it easy to take the broad view of analytics and prove your ROI.

B2B 98
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How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

According to Deloitte Insights , the furniture and automotive industries benefit the most from augmented shopping. And, according to Deloitte, the ROI on this is worth venturing into this new territory. Essentially, this is free advertising. right in their homes. But, sure, the effect isn’t the same for all companies.

UGC 52
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured. Make sense?&#