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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them.

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Customer Service.

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Making Money Because of Your Blog – Indirect Methods

ProBlogger

The post Making Money Because of Your Blog – Indirect Methods appeared first on ProBlogger. Building a profile as a blogger doesn’t happen quickly and starting a blog with some of these hopes should be seen as a long term thing.

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8 Things To Know About Social Media Compliance

Keyhole.co

These cover areas like data privacy, advertising, and intellectual property. Demonstrating authenticity in your online presence also plays a role in compliance. It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. More than 4.95 Low-budget, and lots of fun.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs. Image via Chobani Blog , used with permission.

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