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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 272
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

LinkedIn 177
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform.

YouTube 110
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Show Me The Money: How Social Platforms Are Helping Their Creators Monetize

Likeable

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107
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Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

Application Dashboard With this new feature of an Application Dashboard, you have the possibility to be more in control of your Facebook account. If you have given an application permission to use your personal data, this will be gathered on the Dashboard.

Platform 185