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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 217
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Your Brand Is A Learning Space

Twist Image

A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand.

Brands 40
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 157
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Groups are great for small groups of people to share and communicate.

Education 130
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Social Media is Dead, Long Live Big Data

Laurel Papworth

Facebook’s Partners are vast – I currently only have (personally) access to Quantium but their deals with Acxiom, Datalogix, Epsilon etc should give access to Facebook (and anyone advertising regularly) all the major frequent flyer programs, insurance, credit cards and loyalty cards. Facebook Friends = No Mortgage or Loan.

Data 40
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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Billions and billions of dollars are spent on advertising. What do you think about influence mining, and its applicability for your business? Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting. Customer service?