Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column
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SEPTEMBER 8, 2017
One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've been seeing this coming for years, but Amazon Echo , Google Home , Apple 's Siri and Microsoft 's Cortana are growing up and taking over. advertising.
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