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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Headlines Matter.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Gawker Closing $2M Worth of Advertising in a Single Day. Today, Apple is the most valuable technology company in the world. We kept testing and changing the P90X infomercial. Source: OKDork.

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