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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Buy Now” buttons start appearing in Tweets. Is Twitter shopping finally here?

News 173
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

In bid for ad revenue, Foursquare opens up home screen to big brands – brands that don’t have a brick-and-mortar location can now advertise on Foursquare’s home screen; MasterCard is the first to do so (AdAge). Any social media updates that we missed? Let us know in the comments below!

News 156
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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

eBook 78
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). What is a marketing tech stack, anyway? Customer data and analytics (think: CRM, Google Analytics). SEO (Ahrefs, SEMrush).

Marketing 123
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The Secret Life Of Social Media

Twist Image

The app has become so formidable, that Facebook offered to buy them late last year for a reported $3 billion , which Snapchat turned down. Turning down $3 billion dollars buys a lot of attention and street cred. It just doesn''t feel like the place that brands can insert themselves to monetize a growing user base, does it? blackberry.