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The Real Retail Apocalypse (It's Not What You Think)

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Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

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The New Retail Economy

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Retail is in more trouble than they care to admit. This will come as no surprise to you, but it's way easier to buy stuff online than go to a physical store. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Same downtown core.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular. Turn off your media buys if you’re not sure. This is happening a lot.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are.

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The Future Of Personalized Pricing

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It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? Don't get mad at personalization.

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Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Apple made a big announcement last week. They have set aside about $1 billion to buy and produce original content over the next year. This will - if done well - disrupt online and bricks and mortar retail in a big way as Amazon looks for ways into the impulse buy side of things. . Tags: advertising agency.

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A Twitch In Time

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What, exactly, did Amazon buy? Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. If you were selling anything prior to the Internet, the only way to let people know that you existed was through advertising and word of mouth.

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