Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. People would still line up at midnight to buy the next amazing gadget that would change their life. They flopped.
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