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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. People would still line up at midnight to buy the next amazing gadget that would change their life. They flopped.

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The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. With all the hype Microsoft was giving it - run all your Windows apps across every Microsoft device, in a beautiful, comfortable environment - I was anxious to try it out!

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. which cost a Best Buy employee his job for posting it.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. So we were very early.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? No coincidence perhaps that Microsoft owns 10% of Facebook.

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10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” All were taken from his book Confessions of an Advertising Man. Nowadays, 73% of customers research a product on the internet before buying it. The consumer isn’t a moron; she is your wife.”.

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