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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Ever bought something from the Apple store, like an iPhone? They’re leveraging social media and loyalty data.

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The Future of Media Is Beyond The Screen

Twist Image

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. This doesn't mean that advertising - as we have known it to date - goes the way of the dinosaurs. What does that mean?

Adwords 104
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The Future Of Personalized Pricing

Twist Image

It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. Just ask those playing in the loyalty marketing space. The brands now know everything about you: when you buy, what you typically spend and more.

Price 105
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Measuring Customer Experience for B2B Marketers

Oktopost

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Paid Advertising. Source: Salesmanago. Customer Metrics Analysis.

B2B 101
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This can help build a strong relationship and improve customer loyalty.