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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. People would still line up at midnight to buy the next amazing gadget that would change their life. They flopped.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? Actually, it's not about Apple. or does it?

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Can you Run your Business with only an IPad?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Can you Run your Business with only an IPad? Owing to the fact that the IPad is more of a content consumption device than anything else, this will be an interesting twist. What do you think? Can Paul do it?

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What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. Changing these screens to be touchable (like an iPad ) may be an eventuality, but we like to watch. We push TV advertising by including product placement, sponsorship and more. We like to watch. Don''t forget that.

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The Evolution Of Apps

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It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. to the pending dominance of smartphones and iPad -like devices. Recently, Apple has changed their terms and service to ensure that they are compensated for any in-app purchases.

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Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? While Google didn''t invent keyword-based advertising, they have certainly mastered it.

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