Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective.

Yahoo 115

Yahoo Yammer Social Media Software 115

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. “ About 40 percent of game-related searches occur in the six months leading up to a launch as individuals evaluate what to buy. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Source: OKDork.

Reddit 80

Reddit Wikipedia Aggregator Cost 80