Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. People would still line up at midnight to buy the next amazing gadget that would change their life. They flopped.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

AUGUST 22, 2012

While I don’t think comparing Google and Facebook’s IPOs is an apples-to-apples scenario, it is worth pointing out that Google was a much stronger company than Facebook at similar points before their respective IPO’s. Google is much more like Apple, Facebook is more like Yahoo!).

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

MARCH 4, 2015

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. It competes and wins against the global advertising agencies with deep pockets. Twist Image does not create content for content’s sake.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268