Techipedia: Tamar Weinberg

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them. I live twittered hour 23 and 24 of my last story submission to Digg.

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

It builds a momentum impossible through traditional advertising. I think I was sold on the Macbook not because Apple had its commercials (which are clever, but I always neglected them) but because people were ALWAYS talking about it. Give images, people buy on an (animal) impulse. - Social media is the new game in town.

Sites 101
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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. It was then that two friends suggested Zicam to me. Please encourage others to sign the petition as well.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Reply Carri Bugbee July 30, 2010 at 5:00 am Todd, can I buy you lunch and pick your brain??? It shouldn’t be that way, but that’s the way it is.

Products 267
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. There will always be a few rotten apples who ruin it for the rest of hard working decent folk who are truly looking out for the entire industry.

Marketing 240
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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Lacy : The world of advertising is changing. There was a similar thing in 2006 when Yahoo was going to buy the company.

Web 2.0 104