Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out. The iPad was going to save publishing and advertising.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

AUGUST 22, 2012

While I don’t think comparing Google and Facebook’s IPOs is an apples-to-apples scenario, it is worth pointing out that Google was a much stronger company than Facebook at similar points before their respective IPO’s. Google is much more like Apple, Facebook is more like Yahoo!). What do you think?

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. It competes and wins against the global advertising agencies with deep pockets. This is a huge opportunity, but it’s not easy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 26, 2013

All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. The follow through analysis is essential to judging the efficacy of any plan. Once your promotion is over, you need to: 1. Calculate the cost per customer. 20 a person. Don’t get hung up on failure.

Metrics 243

Metrics Analysis Compete Groups 243

Waxing UnLyrical

NOVEMBER 30, 2016

Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. Who’s doing it right?

Brands 100

Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268