This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?
Direct Marketing Observations
APRIL 26, 2010
On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.
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